Local Train (Ad Inside Train)

Previously we had an article in this blog, in which we have discussed how illegal ads are defacing local trains in Mumbai. http://allaboutoutdoorads.blogspot.in/2012/07/outdoor-ads-defacing-local-train_19.html

Recently In Westernline Trains we are seeing some change.

In this image you can see the ad a very prominent space in a local train of Corporation Bank.

There are well-defined space for advertisement inside the train.In every compartment 4 identical size banner space has been created. The level of ad is quite fine, Those person who are sitting are not blocking the view.(see the above image) Depending upon cost this can be a powerful ad unit especially if your target customers are in Mumbai.

Happy diwali

The whole team of OutdoorAds wishe you all a Happy Diwali

Just an odd day and odd ads.

Western Railways strike, Roads are jammed, Vehicles are moving at snails pace and there is no rain although it is rainy season in Mumbai !
Whats more an advertiser can ask for !


The drama was all there yesterday (20th July 2012), as suddenly in 3.30 the western railway motormen goes on strike. So every people living on the western suburbs just went to the western express highways to get back to their home. And to every bodys expectation all the buses. taxis autos are jam packed. The traffic was moving at snails pace. every people reached hoe 3-6 hours late home. everybody was sufferer. But in this chaos (actually I am among them) I noticed one thing. I was in a jam packed bus in heavy traffic but to make the most of time we are listening music in our mobile and those having windows seat are observing the outdoor ads in the skyline of Mumbai and simultaneously discussing with co-passengers about them.

Films like The Dark Knight, Kya Supercool hain Hum was the clear winner with its catchy n hot image. Besides Britannia Biscuits and Bombay times- born Glamorous was the point of discussion among us and I m guessing a lot of people. But Channel V's Buddy Project is certainly dominating the Outdoor space in Mumbai. I am sure some of the people must have tune into Channel V yesterday. Similarly Picture abhi baaki hai is also there in the outdoor space.


Although we reached home after 11 pm it was a great experience.

Outdoor Ads Defacing Local train

More often than not we see Mumbai's Local trains other wise known as Lifeline of Mumbai is being defaced by advertisements pasted inside the trains. Co many Khan Baba, Bangali babas, Shah Babas are certainly defacing our interiors of the train. Others like educational courses are also illegally pasting their posters inside trains. similarly Inviting job application for marketing and sales job besides watchman and supervisor jobs deface the interior of trains. This is the case in all lines Central, western, Harbour line on Mumbai.

This is a image of a Bangali Baba's illegal poster defacing the interior of Local train in Western railway.

This is also an illegal image of a academy in a Local train about their course.


But the Rulebook shows a different image. Just have a look what the ad of Western railway say !!!

As per the advertisement Illegal advertisements and stickers attract nothing but the law.


But how many of them actually pay the fine and what is being done to curb this menace. this illegal ads not only defacing our beloved local trains but also the image of our infra is getiing a beating. although we have so many new trains running now. but these ads are taking the sheen out of these beautiful trains.

The image says it all ! everything else is perfect except the illegal advertisements in our trains.

End Of season Sale Outdoor Advertisement

This is the time of rain and simultaneously the season of Sale. due to stock piling a lot of big and small retailers go for end of season sale. Big retailers like Pantaloon, Big Bazaar, Shoppers Stop, Globus all announced their sale season.

So to get footfalls in their stall in addition to advertising in print and tv & online media they have started promoting heavily in Outdoor Media. Big hoardings at strategic places as well as hoardings near the store area are being given preference by the retailers.
In the image you can see an advertisement for Pantaloons Retail announcing their Sale with upto 50% off near the Dadar Tilak bridge. One more interesting fact is that in Sale Ads the discount percentage is the whole soul of the message and which is given the centerstage. But Globus has come up with a different strategy this time with the tagline Come Prepared with girls (models and they are beautiful) wearing boxing gloves and ready for a fight. practically in stores sometimes it is the case. For some good branded clothes people literally fight. their ad is Bang on that point. Have you seen any recent ads in this topic just let us know and we will include it in our blog.
By the way what are you waiting for go and enjoy your shopping at great discount.

Train Handle Advertisement.

Train Handle

Like Bus seats train handles are also a engaging media in outdoor category. it has high interaction time. But since there is space constraint you cannot convey a lot of message in this media. So if you just want to promote your brand you can take this as a media. 

Although it has high interaction time it has some of the disadvantages. Like mainly it is used in old trains (juna trains) which has no proper lighting which doesnot give you the actual strength of this media. and it is seen that a lot of time people remove the ad and insert their visiting card inside the handle. so if your agency can cater to these problems this can be a good media to promote your brand. 

 here you can see a outdoor campaign by New India assurance promoting their brand.

This is the Monsoon Time in India and more prominently in Mumbai. Outdoor space is going through a slack time as you have seen the blank outdoor hoardings throughout Mumbai. This is the trend in monsoon in Mumbai as well as other parts of the world. Recently we did had a look on the outdoor space in Mumbai and found most of the bill boards are lying vacant and this trend is expected to continue till end of August.

 

Similarly Bus Queue Shelter which is also a prominent outdoor advertising spot in Mumbai is also going through a lean period. about 30-40% are showing a deserted white look. But Yardley and Comedy Central have taken most of the BQS (Bus Stop)

But the study also reveals that  media and Film Industry is the leader in outdoor category. E.g. Bol Bachchan a film by Rohit Shetty starring Ajay Devgan and Abhishek Bachchan is dominating the outdoor space. ( See the outdoor ad) Similarly Comedy Central is also hugely promoting their Lost In Cleveland very aggressively in affluent areas of Mumbai.

Bill Board

Bill Board- Bill boards are the most popular form of outdoor advertisement. 

Recently We had a pilot study in Mumbai about the outdoor media in bill board category and we see that TV Channels and Upcoming Movies have the largest number of Outdoor ad units.
Satyamev Jayate on Star Plus which is quite a big success on TV is doing a massive outdoor campaign in Outdoor media, Their first campaign was "Dil pe lagegi toh Baat banegi" now they have come up with a new slogan, "Dil Pe lag rahi he aur baat ban rahi he"
similarly zee Cinema had a recently a massive campaign for Hrithik Roshan starrer Agneepath Premier. In recent times they had no such big premier and they do it in Elan for "Agneepath" Even Hrithik commented on his twitter account He is feeling nervous again like the release because of the massive campaign in outdoor unit.


Star movies, Colors and Zee TV, imagine TV and Set Max are also have a lot of outdoor ad units. but Star Plus is winning this OD battle hands on.


Mobile phones like Samsung Galaxy SIII and HTV One V & X are also dominating the outdoor space. You can see an ad for samsung Galaxy s III very often in TV & inorder to complement it and give it a 360 degree approach. they are doing a massive outdoor campaign.


Besides these two big sector you can see ads from every other industry. But these two sector are dominating the outdoor landscape in Mumbai.

Bus Stop (Bus QueueShelter) Ads

Bus Stop (Bus Queue Shelter) Ads.



Bus Queue Shelter- In Mumbai the city transport is organized compared to other cities in India. And peole mostly board buses in queues. So it has some appeal to the customer.  Like local train  Buses is also used extensively in Mumbai. BEST is the public transport agency for Mumbai. Where thousands of buses ply daily. and lakhs of people wait for these buses in Bus Stop which is also known as Bus Queue Shelter.

This is an Bus stop ad in outdoor category for Dove shampoo, with some eye-catching image and image of the product. The main advantage of  Bust Stop ads that not only the people who are waiting for the bus see the ads but also the people who are already in the bus's left side are able to see it.

Advantages- 

1. High Interaction time

2. Target specific people depending upon the area. (e.g. if you have a electronic shop in Malad you can place your ad in nearest Bust Stop to ask people to alight there.)

About Outdoor Advertisement Blog

Today advertisers and marketers are trying their best to reach customers. In this endeavour developments are happening frequently. Advertisement is one of the way to reach to your prospective customers.. Among advertisements outdoor advertisement or OOH (Out of the Home ) advertisement is currently witnessing a lot of action.

My blog is all about outdoor ads in a city Like Mumbai. The changes it is witnessing and which will be the optimum outdoor strategy for your brand. We will be using image of various outdoor ads (copyrights with respective advertiser).

Outdoor Advertisement (Mumbai)

Outdoor Advertisement are otherwise known as OOH (Out Of the Home) Advertisement.

So any Promotional displays outside your home may be treated as Outdoor advertisement
Some of  the most popular Outdoor advertisement properties are

Bill Board- Bill boards are the most popular form of outdoor advertisement. 

Bus- Like local train  Buses is also used extensively in Mumbai. BEST is the public transport agency for Mumbai. Where thousands of buses ply daily.  The side panel and the back panel is used for advertisements. Besides the AC Bus is also used for advertisements where the whole bus is used.

Bus Queue Shelter- In Mumbai the city transport is organized compared to other cities in India. And peole mostly board buses in queues. So it has some appeal to the customer. Know More

Bus Seat(Back side)- The back side of Bus (see the image) which acts as the front side for another passenger is an outdoor ad unit. Here the main advantage is the ad is not visible for 30 seconds like a TV ad. it has high interaction time. on an average commuters spend more than 45 minutes in that position. Know More

Bus Handles-

Railway Panels-

Trains-  Full Train Painting is very much effective in a city like Mumbai, Where million of people daily commute through these local trains, which is called as lifeline of Mumbai. besides handles in trains are also being used for advertisement. and inside panels of the train are also used for outdoor advertisement.

Cabs ( cars)

Airport Trolleys & Displays

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