Western Railways strike, Roads are jammed, Vehicles are moving at snails pace and there is no rain although it is rainy season in Mumbai !
Whats more an advertiser can ask for !
The drama was all there yesterday (20th July 2012), as suddenly in 3.30 the western railway motormen goes on strike. So every people living on the western suburbs just went to the western express highways to get back to their home. And to every bodys expectation all the buses. taxis autos are jam packed. The traffic was moving at snails pace. every people reached hoe 3-6 hours late home. everybody was sufferer. But in this chaos (actually I am among them) I noticed one thing. I was in a jam packed bus in heavy traffic but to make the most of time we are listening music in our mobile and those having windows seat are observing the outdoor ads in the skyline of Mumbai and simultaneously discussing with co-passengers about them.
Films like The Dark Knight, Kya Supercool hain Hum was the clear winner with its catchy n hot image. Besides Britannia Biscuits and Bombay times- born Glamorous was the point of discussion among us and I m guessing a lot of people. But Channel V's Buddy Project is certainly dominating the Outdoor space in Mumbai. I am sure some of the people must have tune into Channel V yesterday. Similarly Picture abhi baaki hai is also there in the outdoor space.
Although we reached home after 11 pm it was a great experience.
Whats more an advertiser can ask for !
The drama was all there yesterday (20th July 2012), as suddenly in 3.30 the western railway motormen goes on strike. So every people living on the western suburbs just went to the western express highways to get back to their home. And to every bodys expectation all the buses. taxis autos are jam packed. The traffic was moving at snails pace. every people reached hoe 3-6 hours late home. everybody was sufferer. But in this chaos (actually I am among them) I noticed one thing. I was in a jam packed bus in heavy traffic but to make the most of time we are listening music in our mobile and those having windows seat are observing the outdoor ads in the skyline of Mumbai and simultaneously discussing with co-passengers about them.
Films like The Dark Knight, Kya Supercool hain Hum was the clear winner with its catchy n hot image. Besides Britannia Biscuits and Bombay times- born Glamorous was the point of discussion among us and I m guessing a lot of people. But Channel V's Buddy Project is certainly dominating the Outdoor space in Mumbai. I am sure some of the people must have tune into Channel V yesterday. Similarly Picture abhi baaki hai is also there in the outdoor space.
Although we reached home after 11 pm it was a great experience.
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