Train Handle Advertisement.

Train Handle

Like Bus seats train handles are also a engaging media in outdoor category. it has high interaction time. But since there is space constraint you cannot convey a lot of message in this media. So if you just want to promote your brand you can take this as a media. 

Although it has high interaction time it has some of the disadvantages. Like mainly it is used in old trains (juna trains) which has no proper lighting which doesnot give you the actual strength of this media. and it is seen that a lot of time people remove the ad and insert their visiting card inside the handle. so if your agency can cater to these problems this can be a good media to promote your brand. 

 here you can see a outdoor campaign by New India assurance promoting their brand.

This is the Monsoon Time in India and more prominently in Mumbai. Outdoor space is going through a slack time as you have seen the blank outdoor hoardings throughout Mumbai. This is the trend in monsoon in Mumbai as well as other parts of the world. Recently we did had a look on the outdoor space in Mumbai and found most of the bill boards are lying vacant and this trend is expected to continue till end of August.

 

Similarly Bus Queue Shelter which is also a prominent outdoor advertising spot in Mumbai is also going through a lean period. about 30-40% are showing a deserted white look. But Yardley and Comedy Central have taken most of the BQS (Bus Stop)

But the study also reveals that  media and Film Industry is the leader in outdoor category. E.g. Bol Bachchan a film by Rohit Shetty starring Ajay Devgan and Abhishek Bachchan is dominating the outdoor space. ( See the outdoor ad) Similarly Comedy Central is also hugely promoting their Lost In Cleveland very aggressively in affluent areas of Mumbai.

Bus Stop (Bus QueueShelter) Ads

Bus Stop (Bus Queue Shelter) Ads.



Bus Queue Shelter- In Mumbai the city transport is organized compared to other cities in India. And peole mostly board buses in queues. So it has some appeal to the customer.  Like local train  Buses is also used extensively in Mumbai. BEST is the public transport agency for Mumbai. Where thousands of buses ply daily. and lakhs of people wait for these buses in Bus Stop which is also known as Bus Queue Shelter.

This is an Bus stop ad in outdoor category for Dove shampoo, with some eye-catching image and image of the product. The main advantage of  Bust Stop ads that not only the people who are waiting for the bus see the ads but also the people who are already in the bus's left side are able to see it.

Advantages- 

1. High Interaction time

2. Target specific people depending upon the area. (e.g. if you have a electronic shop in Malad you can place your ad in nearest Bust Stop to ask people to alight there.)