Bill Board

Bill Board- Bill boards are the most popular form of outdoor advertisement. 

Recently We had a pilot study in Mumbai about the outdoor media in bill board category and we see that TV Channels and Upcoming Movies have the largest number of Outdoor ad units.
Satyamev Jayate on Star Plus which is quite a big success on TV is doing a massive outdoor campaign in Outdoor media, Their first campaign was "Dil pe lagegi toh Baat banegi" now they have come up with a new slogan, "Dil Pe lag rahi he aur baat ban rahi he"
similarly zee Cinema had a recently a massive campaign for Hrithik Roshan starrer Agneepath Premier. In recent times they had no such big premier and they do it in Elan for "Agneepath" Even Hrithik commented on his twitter account He is feeling nervous again like the release because of the massive campaign in outdoor unit.


Star movies, Colors and Zee TV, imagine TV and Set Max are also have a lot of outdoor ad units. but Star Plus is winning this OD battle hands on.


Mobile phones like Samsung Galaxy SIII and HTV One V & X are also dominating the outdoor space. You can see an ad for samsung Galaxy s III very often in TV & inorder to complement it and give it a 360 degree approach. they are doing a massive outdoor campaign.


Besides these two big sector you can see ads from every other industry. But these two sector are dominating the outdoor landscape in Mumbai.