So to get footfalls in their stall in addition to advertising in print and tv & online media they have started promoting heavily in Outdoor Media. Big hoardings at strategic places as well as hoardings near the store area are being given preference by the retailers.
In the image you can see an advertisement for Pantaloons Retail announcing their Sale with upto 50% off near the Dadar Tilak bridge. One more interesting fact is that in Sale Ads the discount percentage is the whole soul of the message and which is given the centerstage. But Globus has come up with a different strategy this time with the tagline Come Prepared with girls (models and they are beautiful) wearing boxing gloves and ready for a fight. practically in stores sometimes it is the case. For some good branded clothes people literally fight. their ad is Bang on that point. Have you seen any recent ads in this topic just let us know and we will include it in our blog.
By the way what are you waiting for go and enjoy your shopping at great discount.
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