Showing posts with label Bius Stop Ad. BQS. Bus Queue Shelter. Outdoor ads.. Show all posts
Showing posts with label Bius Stop Ad. BQS. Bus Queue Shelter. Outdoor ads.. Show all posts

Thursday, July 19, 2012

Outdoor Ads Defacing Local train

More often than not we see Mumbai's Local trains other wise known as Lifeline of Mumbai is being defaced by advertisements pasted inside the trains. Co many Khan Baba, Bangali babas, Shah Babas are certainly defacing our interiors of the train. Others like educational courses are also illegally pasting their posters inside trains. similarly Inviting job application for marketing and sales job besides watchman and supervisor jobs deface the interior of trains. This is the case in all lines Central, western, Harbour line on Mumbai.
This is a image of a Bangali Baba's illegal poster defacing the interior of Local train in Western railway.
This is also an illegal image of a academy in a Local train about their course.


But the Rulebook shows a different image. Just have a look what the ad of Western railway say !!!


As per the advertisement Illegal advertisements and stickers attract nothing but the law.


But how many of them actually pay the fine and what is being done to curb this menace. this illegal ads not only defacing our beloved local trains but also the image of our infra is getiing a beating. although we have so many new trains running now. but these ads are taking the sheen out of these beautiful trains.
The image says it all ! everything else is perfect except the illegal advertisements in our trains.

Friday, June 22, 2012

Bus Stop (Bus QueueShelter) Ads

Bus Stop (Bus Queue Shelter) Ads.



Bus Queue Shelter- In Mumbai the city transport is organized compared to other cities in India. And peole mostly board buses in queues. So it has some appeal to the customer.  Like local train  Buses is also used extensively in Mumbai. BEST is the public transport agency for Mumbai. Where thousands of buses ply daily. and lakhs of people wait for these buses in Bus Stop which is also known as Bus Queue Shelter.



This is an Bus stop ad in outdoor category for Dove shampoo, with some eye-catching image and image of the product. The main advantage of  Bust Stop ads that not only the people who are waiting for the bus see the ads but also the people who are already in the bus's left side are able to see it.

Advantages- 
1. High Interaction time
2. Target specific people depending upon the area. (e.g. if you have a electronic shop in Malad you can place your ad in nearest Bust Stop to ask people to alight there.)