Monday, June 18, 2012

Outdoor Advertisement (Mumbai)

Outdoor Advertisement are otherwise known as OOH (Out Of the Home) Advertisement.

So any Promotional displays outside your home may be treated as Outdoor advertisement
Some of  the most popular Outdoor advertisement properties are

Bill Board- Bill boards are the most popular form of outdoor advertisement. 

Bus- Like local train  Buses is also used extensively in Mumbai. BEST is the public transport agency for Mumbai. Where thousands of buses ply daily.  The side panel and the back panel is used for advertisements. Besides the AC Bus is also used for advertisements where the whole bus is used.

Bus Queue Shelter- In Mumbai the city transport is organized compared to other cities in India. And peole mostly board buses in queues. So it has some appeal to the customer. Know More

Bus Seat(Back side)- The back side of Bus (see the image) which acts as the front side for another passenger is an outdoor ad unit. Here the main advantage is the ad is not visible for 30 seconds like a TV ad. it has high interaction time. on an average commuters spend more than 45 minutes in that position. Know More

Bus Handles-

Railway Panels-

Trains-  Full Train Painting is very much effective in a city like Mumbai, Where million of people daily commute through these local trains, which is called as lifeline of Mumbai. besides handles in trains are also being used for advertisement. and inside panels of the train are also used for outdoor advertisement.

Cabs ( cars)

Airport Trolleys & Displays



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