Train Handle Advertisement.

Train Handle

Like Bus seats train handles are also a engaging media in outdoor category. it has high interaction time. But since there is space constraint you cannot convey a lot of message in this media. So if you just want to promote your brand you can take this as a media. 

Although it has high interaction time it has some of the disadvantages. Like mainly it is used in old trains (juna trains) which has no proper lighting which doesnot give you the actual strength of this media. and it is seen that a lot of time people remove the ad and insert their visiting card inside the handle. so if your agency can cater to these problems this can be a good media to promote your brand. 

 here you can see a outdoor campaign by New India assurance promoting their brand.

This is the Monsoon Time in India and more prominently in Mumbai. Outdoor space is going through a slack time as you have seen the blank outdoor hoardings throughout Mumbai. This is the trend in monsoon in Mumbai as well as other parts of the world. Recently we did had a look on the outdoor space in Mumbai and found most of the bill boards are lying vacant and this trend is expected to continue till end of August.

 

Similarly Bus Queue Shelter which is also a prominent outdoor advertising spot in Mumbai is also going through a lean period. about 30-40% are showing a deserted white look. But Yardley and Comedy Central have taken most of the BQS (Bus Stop)

But the study also reveals that  media and Film Industry is the leader in outdoor category. E.g. Bol Bachchan a film by Rohit Shetty starring Ajay Devgan and Abhishek Bachchan is dominating the outdoor space. ( See the outdoor ad) Similarly Comedy Central is also hugely promoting their Lost In Cleveland very aggressively in affluent areas of Mumbai.

Bill Board

Bill Board- Bill boards are the most popular form of outdoor advertisement. 

Recently We had a pilot study in Mumbai about the outdoor media in bill board category and we see that TV Channels and Upcoming Movies have the largest number of Outdoor ad units.
Satyamev Jayate on Star Plus which is quite a big success on TV is doing a massive outdoor campaign in Outdoor media, Their first campaign was "Dil pe lagegi toh Baat banegi" now they have come up with a new slogan, "Dil Pe lag rahi he aur baat ban rahi he"
similarly zee Cinema had a recently a massive campaign for Hrithik Roshan starrer Agneepath Premier. In recent times they had no such big premier and they do it in Elan for "Agneepath" Even Hrithik commented on his twitter account He is feeling nervous again like the release because of the massive campaign in outdoor unit.


Star movies, Colors and Zee TV, imagine TV and Set Max are also have a lot of outdoor ad units. but Star Plus is winning this OD battle hands on.


Mobile phones like Samsung Galaxy SIII and HTV One V & X are also dominating the outdoor space. You can see an ad for samsung Galaxy s III very often in TV & inorder to complement it and give it a 360 degree approach. they are doing a massive outdoor campaign.


Besides these two big sector you can see ads from every other industry. But these two sector are dominating the outdoor landscape in Mumbai.

Bus Stop (Bus QueueShelter) Ads

Bus Stop (Bus Queue Shelter) Ads.



Bus Queue Shelter- In Mumbai the city transport is organized compared to other cities in India. And peole mostly board buses in queues. So it has some appeal to the customer.  Like local train  Buses is also used extensively in Mumbai. BEST is the public transport agency for Mumbai. Where thousands of buses ply daily. and lakhs of people wait for these buses in Bus Stop which is also known as Bus Queue Shelter.

This is an Bus stop ad in outdoor category for Dove shampoo, with some eye-catching image and image of the product. The main advantage of  Bust Stop ads that not only the people who are waiting for the bus see the ads but also the people who are already in the bus's left side are able to see it.

Advantages- 

1. High Interaction time

2. Target specific people depending upon the area. (e.g. if you have a electronic shop in Malad you can place your ad in nearest Bust Stop to ask people to alight there.)

About Outdoor Advertisement Blog

Today advertisers and marketers are trying their best to reach customers. In this endeavour developments are happening frequently. Advertisement is one of the way to reach to your prospective customers.. Among advertisements outdoor advertisement or OOH (Out of the Home ) advertisement is currently witnessing a lot of action.

My blog is all about outdoor ads in a city Like Mumbai. The changes it is witnessing and which will be the optimum outdoor strategy for your brand. We will be using image of various outdoor ads (copyrights with respective advertiser).

Outdoor Advertisement (Mumbai)

Outdoor Advertisement are otherwise known as OOH (Out Of the Home) Advertisement.

So any Promotional displays outside your home may be treated as Outdoor advertisement
Some of  the most popular Outdoor advertisement properties are

Bill Board- Bill boards are the most popular form of outdoor advertisement. 

Bus- Like local train  Buses is also used extensively in Mumbai. BEST is the public transport agency for Mumbai. Where thousands of buses ply daily.  The side panel and the back panel is used for advertisements. Besides the AC Bus is also used for advertisements where the whole bus is used.

Bus Queue Shelter- In Mumbai the city transport is organized compared to other cities in India. And peole mostly board buses in queues. So it has some appeal to the customer. Know More

Bus Seat(Back side)- The back side of Bus (see the image) which acts as the front side for another passenger is an outdoor ad unit. Here the main advantage is the ad is not visible for 30 seconds like a TV ad. it has high interaction time. on an average commuters spend more than 45 minutes in that position. Know More

Bus Handles-

Railway Panels-

Trains-  Full Train Painting is very much effective in a city like Mumbai, Where million of people daily commute through these local trains, which is called as lifeline of Mumbai. besides handles in trains are also being used for advertisement. and inside panels of the train are also used for outdoor advertisement.

Cabs ( cars)

Airport Trolleys & Displays

For interesting Business quizzes and advertisements visit http://realquiz.blogspot.in/